What KO takes
- Visits with source, UTM tags and landing page
- Leads from website forms
- Website events: your own goals and visitor actions
The KO tracking code on a WordPress website records visits with source and UTM tags, leads from forms and events. The client journey starts with the visit. KO follows it to the deal and the sale.
What KO takes
The form was sent, but there is no lead in KO
KO can catch a form lead in three ways: silent capture, standard handling or a webhook. You pick the way that fits how the forms on your website work.
Visits stopped coming
KO watches that visits keep coming. If they stop, Diagnostics shows it in red.
Leads stopped coming
KO watches leads the same way. You see a broken form before you see the drop in the report.
In the demo, ad accounts, a CRM and a website already feed the same reports. Open them and see what you learn when spend, leads and deals are in one place.
No sign-up, no payment
See what to cut, fix, and scale — using your real data.
You'll meet the founders, not a sales rep — we built KO after years of running growth on broken numbers.