What KO takes
- Visits with source, UTM tags and landing page
- Leads from Webflow forms: form name and filled fields
- Website events: your own goals and visitor actions
We connect Webflow websites on request. The KO tracking code records visits with source and UTM tags. Leads from Webflow forms come with their campaign. Then KO follows the client to the deal and the sale.
What KO takes
Terms on this page: Lead, Attribution
You paste the KO tracking code into the custom code field in the Webflow site settings. Form leads come to KO through a Webflow webhook: it fires when a person sends the form.
Leads go to email and Webflow, not to the funnel
By default, a Webflow form lead stays in Webflow and comes by email. It has no source, and you cannot compare it with ads. In KO it becomes a lead with its campaign and goes into the common funnel.
A lead came without a source
A Webflow form does not know which visit the person came from. If KO gets no visit ID, the lead counts as "no source". You see that share above the Leads journal.
KO also watches the test domain
The tracking code also records visits on the webflow.io test address. So KO starts to watch this domain by itself. You can remove an extra domain, and KO does not add it back.
Leads stopped coming
KO checks that visits and leads keep coming. If a form breaks, Diagnostics shows it before you notice the drop in the report.
Send a request: we will check which data you need and connect it.
In the demo, ad accounts, a CRM and a website already feed the same reports. Open them and see what you learn when spend, leads and deals are in one place.
No sign-up, no payment
See what to cut, fix, and scale — using your real data.
You'll meet the founders, not a sales rep — we built KO after years of running growth on broken numbers.