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- Features
How KO shows which ads bring in money
Everything KO can do, in groups. Start with the large card: it is the main screen of the group, and you can open it in the demo.
All features
No feature matches. Tell us what you need to do, and we will tell you whether KO can do it.
Reports
Spend, leads and sales in one report. Every number opens down to its records.
- ReportsOne revenue number for the whole teamAd spend and CRM deals in one report. The whole team counts every number the same way.Learn more
- Report from sectionsA report is made of sections: metric cards, a table, a funnel, plan vs actual. They share one filter, and each section can have its own period.
- MetricsCards with your main numbers: the value, the previous period, the plan and a chart.
- What makes a numberFor every number you can see what it is made of and which rule counts it.
- Plan vs actualActual results by week or month next to the goal, and a forecast of whether you will reach it.
- StagesThe CRM funnel: how many deals are at each stage, their value and how long they have been there.
- BreakdownA table by source, campaign or device: segments in rows, metrics in columns. Open a row to go one level down, for example from a source to its campaigns.
- EntitiesRows come from a full list, for example of managers or campaigns. A manager with no deals or a paused campaign stays in the report.
- Row verdictsEach row gets an action: cut, scale, or too early to judge. KO marks a row as worse than normal only when this is proven, not after two leads. Overspend is shown in money.
- FocusThe sprint goal and up to five metrics next to it: actuals, percent done and a forecast for the last day. A sprint is a period of work toward one goal, from a week to a year.
Decisions
What to do first. For each action you see what it gives and what it costs to wait.
- Priority orderThe order is set by money and effort, not by the size of a change. Groups: critical, high, medium, low.
- Cost of inactionEach card shows how much the project loses while the decision waits.
- Decision detailsWhich data the conclusion rests on and how to check it before you act.
- Goal focusFindings that affect your goal metric are collected in a separate group.
- HypothesesA decision becomes a test: what you change and how much a number should move. Next to it: an early sign and a metric that must not drop.
- Action statusA card can be taken into work, discussed or rejected. Rejected cards are not lost.
- Checks catalogWhich problems KO looks for in your data and what the card for each one looks like.Go to Insights
Data quality
KO notices a broken website, tag or connection before it spoils a report.
- DiagnosticsIs everything aliveKO checks the website, integrations and tags on its own. You see what is broken, since when, and what the server answered.Learn more
- DiagnosticsFor the website and every connection: what is broken, since when and what the server answered.
- Website and domainWhether the website is up and when the domain and certificate expire. KO tells you in advance.
- UTM tagsLeads and visits without UTM tags. They count in the total, but not in the row of their channel or campaign.
- A source goes silentIf data from a service stops coming or drops, a card about it appears in the Decision Center.
- JournalsA feed of the leads, visits and events behind the numbers in a report.
- Record detailsOpen any journal row in a side panel. Columns and filters are yours to set.
Website and leads
Leads from the website, messengers and webhooks. For each one you see where the person came from.
- Visit counterOne tag on a website built on any platform. For every visit you see where the person came from.
- Website formsA lead from a form reaches KO together with where the visitor came from.
- Custom eventsA button click, a chosen plan, an opened calculator: your website sends such actions to KO. Each one has a source, and you can build a metric from them.
- Lead webhookAn address where your website or software sends leads when there is no ready integration. Test mode checks the request and creates nothing.
- Event namingRules for your developer — how to name custom events and when to send them. Then no action is lost or counted twice.
- Lead status backThe service that sent a lead can ask for its status and deal amount, if you allow it.
- Ads, CRM, analyticsReady integrations: which data KO takes from each service and how many steps the setup takes.Go to Integrations
Advertising
Spend from all ad accounts in one format, so you can compare platforms.
- VAT in spendAd accounts report spend without VAT. Add the rate, and KO shows the real cost per lead.
- Campaigns in reportsYou choose which campaigns KO reads. The others and their spend stay out of reports.
- Ad taggingA UTM tag template for ads that have no tags of their own. With it, spend and visits land in one report row.
- Account balanceA warning when the balance of an ad account drops below the amount you set.
Business context
Holidays, working days and deal length, so you read the numbers right.
- CalendarHow your business worksHolidays, seasonality and the sales cycle are taken into account. A holiday drop does not look like a fault, and sales split into fast, slow and small.Learn more
- Country calendarsHolidays and moved days, so a drop on January 1 does not look like a failure.
- Business and marketing datesBusiness dates: the end of a month, quarter and year. Marketing dates: Black Friday and the days around it.
- Your own datesMark a promo, a launch or a paused campaign, and you see why the numbers changed on that day.
- Work weekWhich days the project works. If you work on Saturday, KO does not treat it as a day off.
- Analysis contextWhat matters now — growth, efficiency or fixing data, whether you have seasonality and what to compare with. This sets which decisions KO shows first.
- Lead classesEach lead gets a class from the deal outcome: a fast, slow or small sale, or a loss.
Plans
Goals for a period right in the report, so you see if you are on track.
- Goals per periodThe number a metric should reach in a period: a month, a quarter, a sprint.
- Plan groupsPlans that follow one another — sprint after sprint, quarter after quarter — sit in one group.
- Plan in the reportThe goal shows up right away in "Plan vs actual" and in the "Metrics" cards.
Metrics and fields
The metrics, fields and segments of a project. The whole team counts by the same rules.
- Metrics catalogThe label, format and formula of every metric. Your own metric sits next to the standard ones.
- Fields catalogFields are what you split numbers by: source, device, page, a CRM field. You see where each field comes from and where you can use it.
- Slices and segmentsYour own way to split traffic, for example by search intent: brand, commercial, irrelevant. The slice appears in reports next to source and campaign.
- Project setupTime zone, currency and the first day of the week are set when you create a project.
Team
Who sees what, who gets which alerts, and your own AI assistant.
- Access and rolesRoles, invitations by link and extra rights on top of a role.
- NotificationsWho gets messages and about what: recipients, channels, subscriptions to event types.
- AI assistant with a keyClaude Code, VS Code or another agent reads your project data with a key.
Demo
Imagine your project is already in KO
The demo is the project of a made-up company. Its ads, website and CRM are already connected. Reports, decisions and data checks work on its numbers just as they would on yours.
See it live
No sign-up, no payment
See where your revenue comes from
See what to cut, fix, and scale — using your real data.
You'll meet the founders, not a sales rep — we built KO after years of running growth on broken numbers.