We connect Intercom on request. If a person leaves an email or phone in the chat, KO counts the chat as a lead. KO links the lead to the visit where the chat started. Then the lead moves through the same funnel as form leads.
What KO takes
Terms on this page: Lead, Cost per lead
KO connects through the official Intercom API and webhooks for new conversations and contacts. The KO tracker passes the visit ID to Intercom as a visitor attribute.
Not every chat is a lead
Customers write about their orders, and some visitors leave without contact details. KO counts as a lead only a new chat where the person left an email or phone. Other chats do not enter the funnel.
The chat does not know which ad brought the person
Intercom sees the page, but it does not know the KO visit and its campaign. The KO tracker on the page passes the visit ID to Intercom. Then a chat lead comes with the same source as a form lead. Without the visit ID, the chat counts in the "no source" share above the Leads journal.
The person came back and wrote a week later
If the person comes back in the same browser, Intercom knows them. Then KO links the chat to the earlier visit. On another device, the person comes as a new visitor with no history.
Send a request: we will check which data you need and connect it.
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