Turn marketing
and sales signals
into
clear revenue decisions
KO brings together marketing, sales, and revenue context to show where your revenue engine breaks, what’s getting in the way, and what your team should do next to hit your revenue goal.
- Clear next steps, not more dashboards
- No data team required to get started
- See your first insights almost immediately
You have dashboards. You have data. Still no answers?
Google Ads shows 200 conversions. Your CRM shows 12 closed deals. Someone’s lying — and you don’t know who.
One channel quietly burns 60% of your budget with nothing to show — yet every channel looks fine in the dashboard.
Your team loses 2 days a week exporting, stitching spreadsheets, and arguing about which number is right.
Your CFO asks “which campaigns are actually profitable?” — and “give me a few days” has been your answer for months.
This isn’t a data problem. It’s a revenue leak. You’re scaling blind — and it compounds every day.
From connected accounts to a clear decision — in three steps
Connect
Connect your ad platforms, CRM, and analytics — no data stack, no engineer required.
Configure & validate
KO matches spend to real deals and flags broken tracking, missing UTMs, and mismatched numbers automatically.
Get the insight
See revenue by channel, campaign, and segment — with clear next steps on what to cut, fix, and scale.
Result
See your first insights almost immediately
No data engineer, no analyst needed. Connect your tools — and start making decisions based on real revenue data.
Every channel. One decision
Slice it by channel, time, CRM stage, or a custom segment — and track progress against plan. Each view shows revenue and what to do next.
Example data. KO generates these views for your actual channels — updated daily, from day one.
See what drives revenue — and act on it
Ad spend, CRM deals, and funnel data — all pointing to your next revenue decision.
See where every lead really came from
Trace every lead from ad click to CRM outcome — so revenue maps back to the exact channel, campaign, and creative.
- Every lead linked to its real source and campaign
- Catch leads with no source or no visit — and close the gap
- See which sources become revenue, not just leads
- A data-health score so you know what to trust
Validate what can be trusted
Detect broken tracking, missing UTMs, and mismatched numbers automatically — before they cost you revenue.
- Spot broken tracking before it skews your decisions
- Catch numbers that don't match between ad platforms and CRM
- Recover conversions lost to blockers with server-side tracking
Get insights without digging through dashboards
See where revenue is lost, where leads drop, and what actually drives results — without building reports.
- See exactly where leads drop — and cut what doesn’t convert
- Spot budget waste before next month’s report
- Scale what drives revenue — based on real pipeline data
- Get clear next steps — not more charts to interpret
Plan ahead — and track against it
Set targets by quarter and channel, then watch plan vs actual update automatically — and forecast where you'll land.
- Build funnel and media plans in minutes
- Targets by quarter, channel, and funnel stage
- Plan vs actual with live deltas — no spreadsheets
- Forecast where you'll land against the goal
This is what teams actually need to know
Whether you own the budget, run the marketing, or deliver the work — the questions that matter, finally answerable.
Owners & founders
Know the real numbers — and who’s actually delivering: channels & agencies.
Marketers & growth
See what actually drives revenue — every channel and campaign, not just clicks.
Performers & agencies
Prove your results — and catch problems before the client does.
Connect 50+ tools in a few clicks
Ad platforms, CRM, analytics, BI, forms & site builders — all matched into one view.
Don’t see yours? We build custom integrations on request — via API, webhooks, or files.
The more you connect, the sharper every decision
Not just synced — each source is matched to deals, spend, and funnel events, so your insights and next steps stand on complete data.
How different teams use KO
Real results. Real customer stories.
Saved 200+ reporting hours per month
We used to spend over 200 hours a month collecting and consolidating data. Four people manually combined reports, and errors in spreadsheets often led to wrong conclusions.
- Data from 10 sites, ad platforms, and CRM unified into one dashboard
- Automatic data validation replaced manual spreadsheet work
- Analytics available live in meetings — real growth opportunities finally visible
Found the weak spots holding sales back
Even with a good CPL, we couldn't understand what was stopping sales from growing.
- Spotted a banner generating high volumes of low-quality leads
- Identified the best-performing ad formats
- Fixed lead-transfer errors in CRM — performance became predictable
Reduced CAC by 60% with correct ad tracking
Tracking was reconfigured so Meta and Google get a signal only when a real conversation starts — not just a button click.
- Lead quality improved significantly after the tracking fix
- Customer acquisition cost dropped by more than 60%
- Only meaningful signals sent to ad platforms — stable flow of qualified leads
Found the bottleneck outside marketing — saved the ad budget
We planned to grow 3×, but KO showed the bottleneck wasn't marketing. The sales team was overloaded and couldn't handle more leads.
- Uncovered slow response times and limited team capacity — invisible in standard reports
- Optimized internal processes instead of scaling ad spend
- Grew revenue without increasing the budget
Unified 30+ sources — hiring funnel finally visible
Applications came from dozens of sources — sites, lead forms, social, partner platforms — and were often lost, duplicated, or missing key data.
- Applications from 30+ sources collected and standardized automatically
- Funnel and recruiter-performance reports generated automatically
- See exactly where candidates drop off and which sources perform best
Priced for ad spend — not seats
KO usually costs under 1% of your ad spend — and pays for itself by finding 10–20% in wasted budget the first month.
- 5 data sources
- Hourly dashboard updates
- One unified workspace
- Ready-made reports & dashboards
- Unlimited reports & shareable links
- Unlimited users
- Email support
- Everything in Starter, plus:
- 15 data sources
- Real-time dashboard updates
- Actionable insights & forecasting
- Custom API & webhooks
- Currency & time-zone corrections
- Email & chat support
- Everything in Growth, plus:
- 60 data sources
- Custom reports & metrics
- Advanced actionable insights
- Export to external DB for BI tools
- Custom integration development
- Priority support
- Dedicated account manager
Free 14-day trial · No credit card · Cancel anytime · Upgrade anytime
Still unsure? Here's what teams ask before they start
Those tools show activity — clicks, sessions, conversions. KO shows revenue.
We connect ad spend directly to CRM deals, so you can see which campaigns generate money — not just leads.
Most teams already have dashboards. They just don't have revenue decisions.
That's exactly the problem KO is built for. Most teams have broken tracking, missing UTMs, and numbers that don't match between systems.
KO detects and highlights these gaps automatically — so you see what's broken and where money is lost.
You don't need perfect data. You need to see what's wrong.
Basic setup takes under 10 minutes: connect ad accounts, connect CRM, add the tracking script.
You'll start seeing data and your first insights almost immediately — a reliable revenue view comes together shortly after, with no long setup.
No SQL. No data engineers. No waiting months for results.
Most attribution tools show which channel touched the user. That's a report.
KO shows how much revenue each channel generated, where money is lost in the funnel, and what to fix or scale.
It's not attribution. It's revenue decision-making.
Which campaigns generate real revenue. Where leads drop and money is lost. Which channels to scale or cut. How each stage of your funnel affects revenue.
Not just data. A clear next move.
KO fits any team — or agency — running paid acquisition into a CRM. The more you spend and the more sources you connect, the more it finds.
If you invest in marketing but can't clearly see what drives revenue — that's exactly what KO solves.
Yes. Run every client as its own project, prove your impact in revenue instead of clicks, and give owners one independent view of what each channel and contractor actually delivers.
Turn reporting from a monthly chore into proof of the revenue you drive.
No. Standard setup is no-code. If you have custom systems, we handle the integration.
You don't need a data team to get revenue visibility.
Initial data within 24 hours. Most teams identify wasted budget and revenue leaks within the first few days.
In many cases, KO pays for itself in the first month — just by fixing what was already broken.
Still not sure? Let us show you with your real data.
See where your revenue comes from
See what to cut, fix, and scale — using your real data.
You'll meet the founders, not a sales rep — we built KO after years of running growth on broken numbers.